Top 10 Content Syndication Platforms for B2B Lead Generation

Ideally, your content collection will include assets tailored to every stage of the customer journey (awareness, consideration, evaluation, and purchase) and every industry within your ICP. This helps you figure out which assets are most likely to engage your content syndication leads. Evaluate your existing content performance data to identify which pieces tend to see higher clickthrough rates in email campaigns, conversion rates from PPC campaigns, or social engagement. As you start planning your nurture campaigns, look at your existing content and assemble a collection of assets that relate to the topic of the content you promoted in your syndication campaign. And how do you actually customize your approach to nurturing content syndication leads?

By integrating lead capture forms within your syndicated content, you can collect valuable information about your readers, such as their name, email address, and job title. One effective way to optimize your syndicated content for lead generation is to include clear and compelling calls-to-action (CTAs). At most, you’ll be able to include a link to your landing page. Dedicated content syndication platforms provide that level of detail because they’re specifically designed to meet the needs of B2B companies looking to syndicate their content. In today’s digital age, where competition is fierce, businesses need to stand out from the crowd and offer valuable content to capture the attention of their target audience.

But when you spend considerable amounts of time creating great content, you want (and need) the right people to see it. Before we begin, content syndication lead generation is the process of distributing your content via platforms you do not own, such as content library websites, or content syndication platforms, to attract new leads. But to make sure your content is seen by the people who need to see it to generate relevant B2B leads for your business, there’s a content syndication process you should follow.

How to Use Case Studies to Drive B2B Sales

You don't want to invest your time creating an e-book that your readers will forget when they close their browser window. In addition, readers are looking for short and easy-to-digest content. Your strategy should include specific job titles, industries, and location filters. Before distributing your content, you should establish who your target audience is.

Content is a vital part of any marketing strategy, as 52% of B2B buyers say they’re more likely to purchase from a company after reading digital content. For instance, ActualTech Media’s content syndication services include tools to help you create a content syndication strategy, including our made-to-order content. ActualTech Media brings in higher-quality leads by sending your asset directly to your target audience instead of waiting for them to come to you. This process doesn’t require a content syndication platform as you’re only targeting a single location. The two most essential tools for successfully syndicating your platform for maximum reach are a content syndication platform and a content syndication network.

Content syndication can take several forms, including:

A content syndication platform is a solution for targeting and collecting information from prospects. Because of the hyper-targeting process, you’ll see better quality leads from the platform. The benefit of direct content syndication is that you increase the chances of your target audience seeing your asset.

Establish Filters

In addition, some data will expire between generating a new lead and receiving that contact's information from your content syndication platform. The average consumer spends 6 hours and 59 minutes consuming digital content. Instead, you want your digital assets to make an impact and stick with the readers.

• Bear in mind that these MQLs will require a fair amount of nurturing, touches, in fact, before they’re ready to convert.
• Yet, many content syndication strategies still rely on generic, one-size-fits-all distribution, leading to low engagement and poor lead quality.
• We recommend you start with lead sourcing as you can run such lead generation marketing campaigns at no or low cost and get high-quality targeted leads.

Understanding Your Audience's Deepest Needs

Many syndication platforms offer pay-per-lead or pay-per-click pricing models, allowing you to pay only for the leads or clicks your content generates. This increased visibility and credibility can attract new customers, retain existing ones, and content syndication leads set your brand apart from competitors. By syndicating your content, you can significantly enhance your organization’s brand awareness. As your content appears across multiple channels, it attracts leads who have already demonstrated an interest in your offerings, making them more likely to convert into customers. Content syndication enables your organization to generate high-quality leads by reaching a wider yet targeted audience. It involves connecting your organization’s content to a wider audience, leveraging different channels to drive more leads, and increasing your organization’s visibility.

Use Vendors That Offer Authentic Leads

And short-form assets are rising in popularity among early-stage buyers. In practice, this means using intent data to syndicate content to the right people (e.g., those at in-market accounts), rather than indiscriminately generating large volumes of unqualified leads. For example, syndication platforms now offer buyer-level intent data that can identify which leads are actively researching and ready to buy. It has also spurred interest in ungated content for early funnel stages to build trust and awareness without asking for information upfront. This spike indicates that buyers increasingly rely on online content for decision-making, making syndication a vital channel to reach them. B2B buyers are consuming more content online than ever – total content request volume is up 54.8% since 2019.

Ideally, look for publications with authority and readership similar to yours. That said, if your main goal is to increase your brand awareness, then I think syndicating on major publications is the way to go. So only a small percentage of the readers will visit your website. However, since readers can consume the entire content directly on the third-party website, they have little incentive to check out the source. Now that we have the basics covered, here’s how to successfully syndicate content. By sharing it on other websites, you’re increasing the reach of that content and making it work harder for your business.

As readers see promotions for your assets, they’ll provide information in exchange for that content. Discuss options with your publisher or content syndication provider—including where, how, and when you want your content published—to ensure you gain maximum return. Either choose an asset you already have or create one for your content syndication campaign. If you’re one of the 56% of accounts using account-based marketing, you may have a list ready.

Effective syndication starts with clarity about what content is in what place. In a crowded B2B world swimming in content, syndication helps cut through the clutter by placing brands' content in front of target buyers where they're already engaged. When that content holds value, like the content you use to generate quality leads, it becomes a digital asset.

Revnew offers a comprehensive platform for syndicating your content through email campaigns and direct contacts via calls. In today's competitive business landscape, reaching as many people as possible is crucial. It can help you attain the highest possible visibility for your original post. Choosing the proper channels to reach your target audience where they are already spending their time online is crucial. To create a compelling lead nurturing series, develop highly customized content that addresses the needs of your target audience.

Retargeting can help you re-engage potential leads who interacted with your syndicated content but didn’t convert initially. Use gated content to capture lead information; for example, require users to fill out a form to access a whitepaper or eBook. Encourage readers to download a resource, sign up for a webinar, or request a demo. To maximize lead generation, embed clear calls-to-action within your syndicated content. Content syndication can be a powerful tool for B2B companies looking to expand their reach and generate high-quality leads.